Brand Marketing & Artist Marketing

Yancy Music Group was created in 2013 by the sports marketing and representation team. After meeting with this team, they suggested working with Music Row. Yancy music group decided that the music industry was beneficial both for the artists, concerts, tours, etc. Additionally, it was discussed that the partnership with brands would create revenues that they needed to make up for the way the industry has affected them. 

By offering the major groups in the music industry, these brands and partnerships accomplished a great deal. The core purpose of these partnerships was to add labels, enabling our production group to put their artist on tour to support the costs of those tours. The first year’s budget was three million dollars. Now, almost 10 years later we are spending over one hundred million dollars a year. From radio media to concert partnerships we now have 16 city tours as of the year 2022. 

Yancy Music Group created a program that would enable many singer-songwriters and artists to accomplish the most important aspect of their career, brand marketing. 

The concept of “branding” an artist was all but unheard of when we began this program, to best explain this, we began working with local brands and offered cost-effective partnerships to build the success of artists. This allowed artists to offset the costs of production, distribution, radio exposure, and playtime. This exposure allowed artists and radio stations to come together. This program is equally successful for establishing artists as they start their careers.