Brand Marketing & Activation

Yancy Sports and Entertainment is a worldwide premier brand marketing agency. Yancy Group specializes in the process of long-term strategic plans that consistently boost brand recognition and reputation. The main goal that Yancy specializes in is creating or growing an all-encompassing, consistent evolving strategy. We do this by first defining our brand’s approach to communications, sales, and products or services by promoting in a way that highlights the brand, product, and or services. 

Yancy provides results by utilizing the common principles of brand marketing; focusing on creating brand awareness, recognition, trust, and visibility. By doing this Yancy S & E division can maintain the brand’s overall reputation and image. 

Here at Yancy, we have created a unique program to achieve these objectives. For each brand we work with, we break it down into several key specific long- and short-term goals. 

• • Developing a Brand Identity and Image: Making a brand recognizable through visual elements symbols, logos, color schemes, and or packaging are some examples. 
  • Raising Brand Awareness: Ensuring we make the customers recognize and recall our brand and its products and or services. 
  • Developing Brand Loyalty: A key goal we are successful in is developing a loyal customer or client base that sticks with our brands for the long term. 
  • Gathering Brand Ambassadors: This is often something we do for many of our brands using our network of athletes and entertainers. This enables us to recommend our brands and their products and services (Social Media Platform Marketing). 
  • Create Brand Engagement: We are successful in accomplishing this objective by using our brand’s users and customer base to interact with our brands. Resulting in them visiting our brand’s websites, reviewing their products and services, or subscribing and ordering those products and services. 

Yancy Sports and Entertainment has been a success in the industry through our ability to activate brand marketing accounts second to none. The campaigns and events we create enable us to build a strong lasting connection to our brand’s target audience. Many of our activation programs and creations are interactive, allowing brands to directly engage with their target audiences and better understand the brand’s products or services. With the successful results, we have been able to provide the highest ROI our brands expect. 

With so many involved, many of our activations in the sports and entertainment world revolve directly or indirectly with professional sports teams. As sports and entertainment provide millions of eyeballs or direct interactions each year. 

A common mistake made by many is that brand activation and brand marketing strategies are the same thing. To clarify the confusion we define brand activation as driving the customers of brands, products, and services to feel they have received an incredible gift. At the end of activation, customers are ecstatic to have opened the gift. 

Yancy Sports and Entertainment has succeeded over the years by understanding that customers demand that brands are built on trust. Customers purchase or utilize a brand where its executives are more concerned with the value and satisfaction of their customers instead of smoke and mirrors. The way Yancy accomplishes this is by delivering on what we promise. 

Some of the key examples we utilize in our activation programs are: 

• Experimental Marketing: We implement 3 basic ideas 1) Know your customer 2) Know your brand 3) Build a mutually beneficial touchpoint. 

• Digital Marketing Campaigns: These are accomplished by: Marketing analysis that is realistic and creative, clear objectives that emphasize cost-effectiveness, increasing customer retention, articulated digital objectives, adaptable tactics that deliver our brand’s digital goals, key performance indicators (KPI), advanced audience segmentation intelligence to identify emotional, lifestyle, and informational details. We also provide a clear value proposition based on data, using it as a base to identify digital tendencies. Additionally, we have prepared a digital channel strategy by mapping channels into the sales or services of our brands. 
• Sampling Campaigns: This involves product sampling who doesn’t love free stuff? We know it works and how. Campaigns we are involved in are extremely successful, as we can maintain a cost-effective budget with a verifiable ROI. Many agencies outsource the hard costs with expensive 3rd party vendors. Yancy Group does not without any lessening of value or result. On average we can activate a program like this at 20-40% of most agencies’ hard costs. 
• In-Store Events: Our brands that sell products have been extremely successful in exceeding the foot traffic and our brands expect as well as purchases results. Yancy reaches this target market by utilizing our athlete and entertainer clients in conjunction with the in-store or on-location program. 
• Promotions: We successfully define our overall goals in establishing a connection with our brand’s customers that emphasize our goals. 
• Social Media Contests and Campaigns: This has become one of the most common and results-oriented forms of activation. Most target demographics participate and or rely on social media platforms (Social Media Platform Marketing) 

Brands have consistently expressed their satisfaction with our brand marketing & brand activation campaigns as well as, programs based on the most important ROI denominator possible. Increased sales and or new customers.